At the Topshop venue bunches of flowers, candles and faded photographs formed an installation like a memorial. Depression and death were definitely key elements in the Meadham Kirchhoff AW 2011 show.
The models made a dramatic entry, appearing in military formation to disturbing classical music and Madonna’s ‘What it feels like for a girl‘, showing the whole collection at once.
Inspired by revolt, texture and feminism, the collection was Brothers Grimm like and featured the characterising colours black, white and red on folkloristic, traditional outfits, bold knits and ruffled hemlines. 4 of the 24 models wore glasses, what made the whole staging look a bit like a university’s theatre play. Anything goes in London.
The two designers like to tell stories in different ways. Edward Meadham studied womenswear and Benjamin Kirchhoff studied menswear, both at Central Saint Martins. They launched their menswear label ‘Benjamin Kirchhoff’ after graduating and won the Emerging Talent – Ready-to-Wear award at the British Fashion Awards in 2010.