Berlin based online shoe and fashion shop Zalando launched its first own fashion collection called Zalando Collection. There are three trendy and wearable lines: Modern Tribal, New Retro and Sci Tec each consisting of garments, shoes and bags. As special highlight, the Capsule Collection designed by Bernadett Penkov will be available in the shop in about 10 days.
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The launch was celebrated with a three day pop-up store in Berlin Mitte last weekend and of course with a big party. About 400 guests enjoyed the music of the hyped band Friends from NYC and DJane Hadnet Tesfai.
No wonder the crowd partied until early morning…