For the third time, Mercedes-Benz and Elle presented a young up-and-coming international designer at Mercedes-Benz Fashion Week in Berlin: Steven Tai from Canada is a Central Saint Martins graduate who won the prestigious Chloé prize in Hyères earlier this year. Here are my favorite looks of his bold geeky off-mainstream S/S 2013 collection…
Star photographer Mario Testino and super model Joan Smalls presented their campaign film for the new Mercedes-Benz CLS Shooting Brake at the press brunch today. It is the latest of a dazzling series of Mercedes-Benz fashion collaborations. This is the key visual of the campaign:
‘The designer role is changing,’ says LCF graduate Cari Marsden, ’the consumer is increasingly participating in the design process’. This statement proves true, since Nike ID there has been an increased demand for a development in product uniqueness and customisation as well as memorable shopping experiences. Co-design operations, however, are still seen as a niche and as difficult to develop into brands. “The concept is innovative and consumers are intrigued, but the fashion industry so far has been rather reluctant of utilising it as real objects of consumerism. As a designer, you need courage to be open with your consumers and let them translate your products. I’m very interested in the outcomes co-design can achieve”.
Temperatures are going up – and so do hemlines. The shorter the better? A majority of men would surely answer that question with a clear ‘yes’ – having tanned female legs in mind. Sure, we can go as short as we want, wear skirts, dresses or shorts, wear them casual, sexy or dressy. But what about a pretty male leg? Can a man get away with bare legs in an urban environment? Could he even wear shorts at work? If yes – how short can he go without looking undignified? What seperates beachwear from city wear?
When asking around amongst my friends opinions were drifting far apart. Some were stricly ‘no shorts without a surfboard under your arm’, some were ‘equal rights for men!’ and a few answered with a nonchalant ‘why not?’ knowing exactly that it’s all about the right length, material, top and shoes (and maybe socks? But that’s a different story, told another time…).
Wear a crisp white shirt with simple half length shorts and loafers or Doc Martens like Christoph and nobody will mistake you for a surfer dude. If you want to go a bit more formal you can wear a blazer along with your bemuda shorts (just try to avoid the school uniform/ AC/DC look) and if you are lucky enough to live in Bavaria… get yourself a lederhosen like Joerg – chic, timeless, undestroyable and comfortable. So use your possibilities, use them wisely, think outside the box and don’t follow aniquated fashion mandates. If you have good legs – we want to see them. In the end women are not so different from men.
A week ago, I was in Florence for the 5th edition of Luisa Via Roma’s blogger event Firenze4Ever. Each of the bloggers styled three outfits from the new FW12/13 collection and did a little photo shoot. This is what I did…