Today, 1 September 2011, Burberry not only launches their perfume ‚Burberry Body‘ but also their ‚Nude collection‘ featuring trenchcoats and accessories such as bags, shoes, glasses and watches in – surprise, surprise – nude colours. The very first motif of the campaign shows Rosie Huntington-Whiteley, wearing a rose-golden satin trenchcoat and assumingly a few drops of the new perfume.
The Inspiration and the Fragrance
Burberry’s Chief Creative Officer Christopher Bailey says: “We have been working on this for a few years now. Burberry Body for us is so much more than a fragrance; it is the biggest launch we have ever done, one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world. We wanted to create something iconic, unique and special – placing the attitude and energy of the trench coat at the centre – connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities. We are uniting all our audiences and giving them a very distinctive point of view. The fragrance is very British and is the most sensual and feminine fragrance we have ever worked on. It’s sophisticated, it’s modern and it’s delicate. We wanted it to be light and feminine but also distinctive – something that appeals to women regardless of their age, it’s more of an attitude. The effortlessly sensual notes of rose and iris combined with woody top notes create this iconic scent which is unmistakably British.”
The Bottle
About the bottle and its packaging Bailey states: “I often describe Burberry as a multi-faceted diamond and so it seemed completely natural that a fragrance that represents all of the different moods, attitudes and expressions of the brand is packaged in a jewel-like shape. The colours reflect the sensual and emotive nature of the scent. I wanted the bottle to be desirable as an object, not only because of the scent. I am always inspired by architecture and I wanted to translate the sensuality of the fragrance using these gentle rose gold and nude filters into something iconic and distinctive. We wanted the whole experience to be very sensual and luxurious – the tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, almost as if the packaging was the trench coat wrapping the Burberry girl and protecting her from the elements.”
The Campaign
“We worked with Mario Testino on a beautiful multi-faceted and sensual campaign, expressing the different attitudes of the Burberry Body. The trench coat embodies the iconic qualities of the fragrance as well as the spirit and attitude of the Burberry girl. Rosie is this beautiful, sensual English rose and perfectly captures the spirit of Burberry. She has this perfect balance of sensuality and confidence with humility. Burberry is part of her history and it felt perfectly natural for her to be our first Burberry Body.” – Christopher Bailey
