In Spring 2008 Couverture relocated from its original site in Chelsea to the heart of Notting Hill. Owner and founder Emily Dyson re-opened it as the concept store ‘Couverture & The Garbstore‘, a beautiful store on three levels, that now combines women’s, men’s, children’s and home wear.
The groundfloor and the upstairs gallery are dedicated to the Couverture collections and include womenswear and accessories, children’s and baby-wear, toys, jewellery, home accessories, furniture and covetable vintage finds, such as a wonderful rug in spring colours and in perfect condition.
The graphic interior products by the Danish company ferm Living are present throughout the store such as plain cork trays or figured cushions. So is the Spring/Summer home collection by Megan Park, which makes you want to call the store your new flat.
On the groundfloor you’ll find Inverni hats from Florence, exclusive US womenswear from Rachel Comey, the iconic scarves and recent bedding and clothing line by Ikou Tschüss and a wide range of wanna-haves by À détacher.
In the kids’ corner a children’s play area is installed and the changing room have cute wallpapers to keep the little ones interested. A celebrity-inspired collection by Wovenplay is on display as well as many sweet tops by Simple Kids.
The lower ground floor sees Ian Paley’s menswear brand, Garbstore come to life with a cutting edge collection of classic unfamiliar vintage items and accessories. ‘We try to do everything quite different from any other store in the UK. We achieve this through attitude and style’ Ian sells out his secret.
‘We sell heritage that isn’t old.’ he sais and means familiar garments that reference the past but with a modern edge. For example jeans and trousers that are tailored with fifties grip tape, buttons that all are Tri-hole and sweats and tees that follow vintage models. It all fits very well to the modular interiors in 1950’s design.
The Garbstore exclusively sells a selection of casual and reproduction clothing from cult international labels such as Australian Rittenhouse, Japanese Research by Kobayashi Setsumasa, Post Overalls by Takeshi Ohfuchi, Bedwin & The Heartbreakers, shirts and accessories by Engineered Garments from New York and shoes by Japanese Terrem and English Pointer. The last hint Ian gives me: ‘Watch the movie Surfwise – we will turn the basement of our shop in a surf world soon’.
Keep updated and see the recently launched Couverture & The Garbstore website here.