The newest project by Mulberry will start tomorrow and feature the latest campaign’s images and what had been influential for the latest collection: The Secret Garden written by Frances Hodgson Burnett in 1911, in which the main character Mary Lennox meets Colin, who possesses the ability to grow anything with a little bit of soil. Mulberry’s Valentine’s Day just had to have a floral focus as well.
Created by multimedia designer Daniel Brown who is also advisor to SHOWstudio and who won the Design Museum’s Designer of the Year prize in 2004, Love Blossoms is a project that shows us to engage with digital imagery in a fun way. The digital artist has created a digital flower; an intricate piece of art that on first sight looks to have been hand painted. However, this flower combines generative programming and advanced design to make it come to life and appear to grow in front of you. The design is such that each flower grows uniquely, ‘choosing’ its own organic shape as it would in nature.
In Mulberry’s press kit Daniel is quoted saying about his creation; “The Love Blossoms project gave the opportunity to apply cutting edge generative-art principles to an established, heritage luxury brand and create a seasonal and unique gift for each Mulberry follower. Using prints from the Spring Summer 2011 collection, each flower is generated so that no two blooms are ever the same.”
Visitors can come to the site, choose a seasonal Mulberry pattern (with access to two extra prints if they log in using their Facebook or Twitter accounts) and send the flower seed to their Valentine. The recipient then gets an email on February 14th with a link to see their unique seed grow and flower. The idea is so sweet I want to send a whole bunch to myself.
Mulberry’s Love Blossoms page will be live from today February 7th.