One of my favorite shows yesterday was Minimarket. The Stockholm based label is run by sisters Sofie, Jennifer and Pernilla and is a true fashion success story: founded in 2006, it was awarded as „best new designer of the year“ by Swedish Elle in 2007 and „best designer of the year“ for both 2009 collections.
The SS12 collection was inspired by Egyptian goddess Isis, Cleopatra and Nefertiti…
Platforms with rounded soles and structured surface in different color variations looked amazing!
Thin materials in dusty and faded colors as well as patterns that are inspired by Egypt flora are characteristics of this collection.
